Muse Is Built to Take Action
Meta describes Muse as an AI agent that does more than provide answers.
Users can give Muse a task or a broader goal, after which the agent can develop an action plan and work through multiple steps.
It can send emails, book travel, fill out forms and browse the web. Muse can also continue working in the background after a user closes the application.
For certain sensitive actions, including sending an email or making a purchase, Muse asks the user for approval before proceeding.
Muse Can Work Across Connected Apps
The agent is designed to connect with services that people already use.
Meta says users can connect applications including email, calendars and Instagram. Muse can then use information from those services when working on tasks.
If a task requires a tool that does not already exist, Meta says Muse can also build a tool for the task.
This approach is designed to make Muse more than a conversational AI product by giving it the ability to coordinate different services and complete multi-step activities.
How Meta Plans to Monetize Muse
Muse is available for free with a usage limit.
Meta's official Muse page says users who reach the free usage limit can either wait for the limit to refresh or upgrade to a paid subscription.
That creates a direct subscription model around the company's personal AI agent.
The model is significant because users are not simply paying for access to an AI chatbot. Paid access is connected to the ability to use an agent that can perform tasks, browse the web, interact with services and continue working in the background.
Meta has not disclosed a specific revenue target for Muse in its official launch announcement.
However, the combination of free access and paid subscriptions gives the company a mechanism to monetize users who require more extensive AI-agent usage.
Muse Uses a Dedicated Secure Computer
Meta built Muse around a dedicated virtual machine called Muse Secure VM.
The virtual machine includes its own browser and is designed to keep the agent and a user's data contained.
Meta says a separate Sentinel agent controls whether Muse can access the internet. Muse also asks users for permission before certain sensitive actions.
The company says users can control which applications Muse connects to and how much access it receives.
Purchases Can Be Completed Through Muse
Muse is also designed to handle online purchases.
Meta says Muse can check out using Link built by Stripe. A one-time-use card can be generated during checkout so that a user's actual card details remain hidden from the merchant or agent.
Meta also says Shop Pay is coming to Muse, while 1Password support is planned to allow the agent to use existing logins.
These features could make online transactions another important area for personal AI agents.
Muse Keeps Working in the Background
One of Muse's key differences from traditional conversational AI is its ability to continue working after users leave the app.
Meta says users can give Muse a task and allow it to continue working in the background.
The agent can return when something changes or when it requires approval for an action.
Meta's Muse product page gives examples such as monitoring information, tracking goals, managing reminders and completing tasks across connected services.
Privacy and User Control Remain Central
Meta says users remain in control of their Muse and can decide which services it can access.
The company says Muse does not have direct visibility into users' passwords or payment methods. Credentials are stored separately so Muse can use them without seeing them.
Users can also review an audit trail of actions taken by the agent and change permissions or disconnect services.
Meta says users can opt out of having their interactions with Muse used to train its AI models.
What Comes Next for Meta's AI Strategy?
Muse represents Meta's move toward AI systems that can perform tasks rather than simply generate responses.
The company's model combines a free tier with paid subscriptions, while the agent's ability to browse websites, interact with connected services and complete transactions creates additional opportunities for everyday AI use.
Meta is initially rolling Muse out in the United States across iOS, Android and muse.ai, with the company saying it is also coming to AI glasses.
As personal AI agents become more capable of handling tasks independently, subscription access could become an increasingly important part of how Meta monetizes its AI products.